Product innovation & development
Partnering with product teams to cultivate ideas that align with contemporary consumer behaviors using qualitative methodologies.
Brand strategy & comms evaluation
Guiding brands using consumer insights, stakeholder workshops, and testing assets such dig sites, scripts and animatics with consumers.
UX & design research
Working with in-house design teams to evaluate apps, websites and real-world experiences using a range of methodologies, from IDIs to co-creative workshops.
Documentary-style qual
Bringing consumers to life through compelling ouputs, drawing on deep expertise in ethnographies, in-depth interviews (IDIs), focus groups, accompanied shops, and online diaries.
Cultural, multi-cultural insights
Leveraging years of cultural understanding and empathetic moderation with diverse consumers, I specialize in uncovering critical insights that amplify the voices and needs of diverse consumers for brands.
Immersion workshops
Transporting client teams into the minds of consumers through meticulously planned and engaging half-day or full-day sessions featuring activities, presentations, and curated materials.
Expertly moderating to understand their wants and needs, and interpreting data through a generational and developmental lens.